Advertising on Dositey.com
Thanks for your interest in learning about the advertising and sponsorship
opportunities available on Dositey.com.
Dositey.com website reaches parents, teachers, and students who want
to enrich and supplement math and language arts curriculum with interactive
online programs. In addition to interactive programs the website offers
also a wide range of printable worksheets and critical thinking activities.
The educational content offered on Dositey.com caters to K-8 grades.
Advertising on Internet - What Really Matters
There are millions of people surfing the Internet every minute, yet
the click-through rates on online ads are low.
Does it mean that the online advertising is ineffective?
People are spending more time on the Internet, then they spend watching
TV or reading magaizens and newspapers.
The Internet surfers are goal-directed and the majority of ads simply
will not be responded to immediately. With TV and magazie advertising,
there is a value in the repeated exposure to ads. The same holds true
for the Internet.
The websites with the content which will cause consumers to come
repeatedly and spend longer amount of time are the most valuable to
advertisers.
Demographic Profile
Dositey.com attracts around 150,000 unique users per month
and has 1.5 million page hits monthly during typical school year
months.
Typically, mothers, fathers, and grandparents come to the website looking
for specific programs that will enhance their children's performance
in school.
The other group of visitors are teachers who want to integrate interactive
online content with the school curriculum.
Our end-users are children ages 5-13.
Based on analysis of 4026 responses conducted through burstmedia.com,
here is a profile of our users:
Predomenantly Female It is mostly the mothers and teachers who
find us first and then bring kids to the site. Our visitors are 82%
female.
Age The visitors who responded to our survey tend to fall mostly
into 25-55 age group.
Add to that group the audience of children 5-13 years of age who are
the end-users of Dositey content.
Education level-Highly Educated Majority of Dositey.com visitors
fall into a group that has college
or post-grad degrees.
Houshold Income More than a half of our visitors who declared
their income earn more than $35,000.00.
Occupation: MostlyProfessionals and Homemakers 25% of our audience
declared themselves as professionals and 26% as homemaker/full-time
parent.
Site Stickeness-How much time users spend on Dositey.com: They come
and then they stay On average, 26% of the website users spend 21-30
minutes, 17% spend 31-50 min and 8% spend more than 60 minutes. Altogether
over 70% of users spend more than 11 minutes during a typical visit
to Dositey.com.
User Loyalty-Our visitors find Dositey.com very useful and they
visit on regular bases: Over 60% of Dositey users bookmark Dositey.com.
On average, 12 % visit the site daily, 19% several times a week, 10%
once a week, and 9% come at least once a month or more.
RATE CARD for Banners
Dositey.com pages will give maximum exposure of your brand to a targeted
and captive audience. Unlike many websites, we do not clutter our pages
with too many banners. We allow only two large banners per page,
one horizontal and one vertical, allowing your message to reach consumers
efficiently.
| Banner
Type |
Size |
CPM
Price
|
Impression Count* |
1-Month Cost |
3-Month Cost 10% Discount
|
6-Month Cost 25% Discount
|
12-Month Cost
35% Discount
|
| Leaderboard |
728x90 |
$10.00 |
50,000
|
$500
|
$1,350
|
$2,200
|
$3,900
|
|
100,000
|
$1,000
|
$2,700
|
$4,500
|
$7,800
|
|
200,000
|
$2,000
|
$5,400
|
$9,000
|
$15,600
|
| Horizontal
Banner |
468x60 |
$8.00 |
50,000
|
$400
|
$1,080
|
$1,800
|
$3,120
|
|
100,000
|
$800
|
$2,160
|
$3,600
|
$6,240
|
|
200,000
|
$1,600
|
$4,320
|
$7,200
|
$12,480
|
| Skyscraper |
120x600 |
$8.00 |
50,000
|
$400
|
$1,080
|
$1,800
|
$3,120
|
|
100,000
|
$800
|
$2,160
|
$3,600
|
$6,240
|
|
200,000
|
$1,600
|
$4,320
|
$7,200
|
$12,480
|
| Vertical Banner |
120x240 |
$5.00 |
50,000
|
$250
|
$675
|
$1,125
|
$1,950
|
|
100,000
|
$500
|
$1,350
|
$2,250
|
$3,900
|
|
200,000
|
$1,000
|
$2,700
|
$4,500
|
$7,800
|
| Square Button |
120x120 |
$2.00 |
50,000
|
$100
|
$270
|
$450
|
$780
|
|
100,000
|
$200
|
$540
|
$900
|
$1,560
|
|
200,000
|
$400
|
$1,080
|
$1,800
|
$3,120
|
| Button1 |
120x90 |
$1.00 |
50,000
|
$50
|
$135
|
$225
|
$390
|
|
100,000
|
$100
|
$270
|
$450
|
$780
|
|
200,000
|
$200
|
$540
|
$900
|
$1,560
|
Special Sponsorship Opportunities - Unique Offer!
Pay only once and your brand name will stay on Dositey.com forever!
Help us add a new educational program and your company's logo and the
link to your website will stay there PERMANENTLY!
Plus, we will place a banner of your choice on the same page for FREE
for the entire year. See the example.
Cost: $10,000.
